In 2012, an Israeli private Investor purchased the hotel. He was inspired by European hotel in city centers, which offer a perfect location, family atmosphere, comfort and design for a reasonable price.
A fusion between The open sky treaty, Israel’s Status as a “Start-up Nation” as well as Tel Aviv’s reputation around the world has positioned our great city as a very sought after destination. New guests arrived looking to spend their time and money on experiences outside the hotels. We have decided to become exactly that, our hotel provides a comfort and homey feeling combined with the best location for all city and beach activities, Ohhh and for a reasonable price.